Greetings once again, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, back with yet another Innovation Direct™-related update regarding what has been quite a busy Thursday. Late Thursday afternoon, the Licensing Direct™ representative managing  the Innovation Direct™ account of ERA member company Gaiam Direct Response prepared and sent his contact at the firm preliminary, non-confidential information on 10 inventions from our roster. Gaiam Direct Response had been one of two companies that responded to an Innovation Direct™ e-mail campaign on February 9th (http://licensingdirect.com/blog/?p=1390).

As per the company’s stated preferences, today’s batch consisted of a cross-section of household, personal care, and fitness items. We look forward to receiving prompt response from Gaiam and will provide all the details when we do, here on the Licensing Direct™ Blog. Check back in frequently to be kept abreast of the latest!

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