Good afternoon, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, back once more with another exciting update. We are pleased to report that we have received our first response from the batch of Home and Housewares Show-related follow-up e-mails that were sent this morning by Licensing Direct™ representatives, and that we alluded to in our first entry of the day (“Licensing Direct™ reaches out to 18 additional 2008 Home and Housewares Show exhibitors…“). The response received is from the Product Development manager at a California-based infomercial powerhouse that has been in business since 1991.

The e-mail emphasized that the company was always interested in reviewing new product ideas in categories such as household, cleaning, exercise and fitness, and garden tools and supplies. According to their official website, the company has launched scores of considerably successful and renowned products over the years through their television infomercials, and has then capitalized on the momentum created by that exposure by placing the items in retail juggernauts such as Bed, Bath and Beyond, Wal-Mart, Target, and Walgreens.

Needless to say, searches through the Licensing Direct™ database on behalf of this company will begin as soon as possible, and all related updates will be found here on the Licensing Direct™ Blog. Check in frequently!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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Good afternoon, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, checking in with another Innovation Direct™-related update. Earlier Monday afternoon, an Innovation Direct™ package consisting of preliminary, non-confidential information on 16 household-related inventions from the Licensing Direct™ roster was sent to our contact at an Ohio-based company that was a fellow exhibitor at the 2008 International Home and Housewares Show. We had most recently reported on this manufacturer in a March 27th entry (“Update: Licensing Direct™ to initiate Innovation Direct™ searches for two International Home and Housewares leads on Friday…“).

The searches through the Licensing Direct™ roster were initated on Friday and completed this morning by the Licensing Direct™ representative managing this company’s Innovation Direct™ account. We now await this company’s impressions of the information sent and their specification of which items appear to be of more interest.

Naturally, we will have all updates for you regarding this matter here on the Licensing Direct™ Blog. Check back frequently!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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Hello, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, checking back in with some up-to-the-minute news. We are pleased to report that we have already received feedback from our contact at the England-based manufacturer that we had met at the 2008 International Home and Housewares Show and that we had just sent an initial Innovation Direct™ package to on Friday. We had reported on this situation in a March 28th entry (“Update: Licensing Direct™ sends out 8-invention Innovation Direct™ package to Home and Housewares Show lead…“).

As per an e-mail received just minutes ago by the Licensing Direct™ representative managing this company’s Innovation Direct™ account, there is an interest from them in obtaining detailed design information on 4 out of the 8 inventions sent to them for review. Their correspondence also indicated that one of our contact’s colleagues in their U.S. office will be sending us their non-disclosure agreement for our review.

Assuming that the terms of their confidentiality agreement are sufficient to adequately protect the product ideas of Licensing Direct™’s inventor clients, we will soon be providing this company with the detailed information on each item they have requested it for. We are enthused by the prompt turnaround time of this company’s feedback and are certainly hopeful that this is an indication of how productive the relationship with them will be.

Stay tuned to the Licensing Direct™ Blog for all updates regarding this developing situation!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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Good morning, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, checking in early to get our week started. Licensing Direct™ representatives have hit the ground running this Monday morning by sending out follow-up e-mails to 18 more fellow exhibitors from the recently concluded 2008 International Home and Housewares Show.

As with the previous follow-up correspondences, we emphasized that Licensing Direct™ represents an extremely diverse selection of innovations, and that we would like to establish an ongoing relationship wherein we could provide their company with information on inventions that fall into categories that they specify an interest in. We are hopeful of receiving a strong response from this latest efforts and will keep Licensing Direct™ Blog readers apprised of any news in this regard in this space.

Join us later Monday for more news!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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Good afternoon, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, here with an update to kick off our Friday. Following up on a situation we had most recently reported on just yesterday (“Update: Licensing Direct™ still working on Housewares Show lead’s initial Innovation Direct™ package…“), Licensing Direct™ representatives finalized the items for the initial Innovation Direct™ package to be sent to the company that was the subject of the aforementioned posting.

In total, preliminary, non-confidential information on 8 items from the Licensing Direct™ roster was sent for review to the contact met at the event. As we detailed previously in a March 18th entry (“Licensing Direct™ makes dynamic contact with global leader in household products during Day 3 of 2008 International Home and Housewares Show…“), this particular manufacturer holds a tremendous amount of promise for Licensing Direct™ inventor product ideas because of their impressive sales figures and extensive distribution capabilities.

As soon as we receive any feedback regarding this initial batch of concepts we will pass it along, here on the Licensing Direct™ Blog. Stay tuned!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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Hello, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, back with another Innovation Direct™ -related update. Tomorrow, Licensing Direct™ representatives will initiate searches through the database for product ideas that match the stated preferences of two companies that were fellow exhibitors at the 2008 International Home and Housewares Show. These are the same two companies that we alluded to in a March 26th entry (“Licensing Direct™ sends out additional follow-up e-mails to fellow International Home and Housewares Show exhibitors…“) that had responded to our e-mail follow-up campaign earlier this week.

While one of the companies does focus on more traditional household product lines such as cooking and baking accessories, the other manufacturer currently sells items in specialty areas such as aromatherapy and personal comfort accessories. However, as stated in their entry in the International Home and Housewares Show exhibitor guide, they are also involved or will be getting involved in the production of lawn and garden accessories such as garden tools, as well as electrics and home healthcare products.

As soon as these initial Innovation Direct™ batches are complete we will update you, here on the Licensing Direct™ Blog. Join us frequently for the latest!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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Good afternoon, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, back with an update on a situation we had initially reported on in a March 24th entry (“Kansas-based manufacturer expressing interest in Licensing Direct™ inventor’s consumer electronics accessory…“).

In that posting, we had explained that the company displaying an interest in learning more about the product idea had been sent a non-disclosure agreement by Licensing Direct™ in order to facilitate the dissemination of the concept’s detailed design information. As of earlier this afternoon the agreement had yet to be received, so the Licensing Direct™ representative managing this situation had sent a follow-up e-mail to our contact at the company, the National Sales Manager.

The gentleman did respond and informed us that the company’s legal department is still reviewing the terms of the non-disclosure agreement in order to determine if they will be able to sign it in its present form. The company has already been informed that the inventor does have a working prototype that they will have an opportunity to review if and when they agree to confidentiality.

As customary, all updates to this situation will be found here on the Licensing Direct™ Blog. Check back with us!

Tags: Licensing Direct News, Licensing News, The Invention Hub by Juan Blanco
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Good afternoon, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, checking in with a quick update on a situation we reported about most recently on March 21st (“Update: Licensing Direct™ begins searches towards initial Innovation Direct™ package for 2008 Home and Housewares Show lead…“). In that entry, we had stated that our goal was to have the initial Innovation Direct™ package for a company met at the International Home and Housewares Show prepared by yesterday’s date at the latest.

Wednesday came and went, but Licensing Direct™ representatives are still conducting searches through our roster of innovations in order to put together a batch of items that truly match the stated preferences of this dynamic company. In instances such as this one, it is more important to send information on inventions that will be truly relevant to a company’s product lines than to rush the process.

Licensing Direct™ will still attempt to send this manufacturer their initial group of product concepts for review as soon as possible and when that does occur, Licensing Direct™ Blog readers will be the first to know. Check in with us often!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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Hello, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, checking in with a report on the latest Licensing Direct™ inventor to receive interest in their product idea. A Massachusetts-based leader in the manufacturing and distribution of consumer products has been sent a non-disclosure agreement for signature after becoming intrigued with the preliminary, non-confidential information provided to them on a cleaning accessory from the Licensing Direct™ roster.

As per their official website, the company boasts a wide variety of distribution channels that include television infomercials and product placement in retail juggernauts such as Wal-Mart, Target, K-Mart, Bed Bath & Beyond, and Sears, amongst others listed. Needless to say, Licensing Direct™ is enthused about the potential this company obviously holds for this and other inventions that populate the Licensing Direct™ roster.

As developments occur with this situation we will certainly keep you updated through the Licensing Direct™ Blog. Check in regularly!

Tags: Licensing Direct News, Licensing News, The Invention Hub by Juan Blanco
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Good afternoon, Juan C. Blanco, Licensing Direct™’s Director of Product Licensing, checking in with our first Wednesday update. Following up on one of our March 25th entries (“Licensing Direct™ initiates International Home and Housewares Show follow-ups with 15 fellow exhibitors…“), Licensing Direct™ has sent an additional 12 fellow exhibitors from the 2008 International Home and Housewares Show an e-mail follow-up offering the opportunity for an ongoing arrangement wherein they can receive information on Licensing Direct™ inventor product ideas , bringing the total number of companies contacted in the last two days to 27.

We have already received one response this afternoon from the latest group of manufacturers, an Ohio-based outfit specializing in kitchen and baking accessories, and will begin searches through the Licensing Direct™ database towards their initial Innovation Direct™ package as soon as possible. As always, we will keep you updated on any and all responses stemming from our efforts, here on the Licensing Direct™ Blog. Check back with us often!

Tags: Licensing Direct News, Licensing News, The Invention Hub, Trade Show Buzz by Juan Blanco
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